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How This Steakhouse Doubled Online Sales With A New Direct Ordering Solution
Challenge
Before implementing Checkmate, All American Steakhouse faced significant operational hurdles in managing its digital ordering ecosystem. Their previous online ordering system, run through their POS, offered limited functionality and poor reporting capabilities. With exclusive reliance on a single third-party delivery platform, their digital reach was restricted, and staff members were constantly juggling tablets and manual order entry.
"Restaurant people hate change," explains Billy Giles from All American Steakhouse. "The processes we had in the stores before Checkmate worked, but when you see the increases in sales and how easy it is now that you don't have to have as many people managing tablets, you can concentrate on the details.
"The brand also struggled with launching promotions through digital channels. "We never had our daily specials out there. We never had our prime time specials available on our online ordering platforms," Billy Giles notes. This limitation meant customers had to call in to hear these promotions, tying up staff and creating barriers to sales.
Results
Checkmate’s Direct Ordering, Marketing, and Third-Party Integration solutions transformed All American Steakhouse’s digital operations by:
- Creating a branded direct ordering experience – Customers can now place orders directly through the restaurant’s website and app, improving convenience and brand engagement.
- Bringing promotions online – Daily and prime-time specials are now available digitally, allowing customers to view and redeem offers without calling the restaurant.
- Streamlining operations with automation – Orders flow seamlessly into the POS, reducing manual entry and minimizing errors.
- Enhancing marketing efforts – With Checkmate’s Marketing solution and advanced reporting, the team can track email campaigns, monitor promotions, and make data-driven decisions.
- Leveraging agency support for campaign execution – Checkmate’s marketing team handled setup and execution, ensuring promotions were optimized and on-brand.
- Reducing staff workload – Employees now spend less time managing tablets and more time focusing on order accuracy and customer service.
- Expanding digital reach – By integrating additional third-party delivery platforms, All American Steakhouse increased its visibility and order volume.
With these enhancements, direct ordering now accounts for 40% of total online sales, nearly matching their largest third-party delivery channel. Looking ahead, the restaurant is developing a perks program to create personalized experiences and strengthen customer loyalty.
Powerful ordering solutions for busy restaurants