Restaurant Marketing
Jan 22, 2025
|
4
min read

How to Drive Restaurant Sales with Checkmate's Agency-Led Loyalty & Marketing Solution

Article Outline

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Restaurant operators know the numbers all too well: acquiring a new customer costs five times more than retaining an existing one. With 81% of customers saying they would join a loyalty program if offered by their favorite restaurants, the opportunity to drive repeat business is clear. Yet many brands find themselves stuck with marketing tools they lack the time and resources to fully utilize.

restaurant loyalty and marketing stats

The reality of running restaurant operations leaves little room for analyzing customer data, designing targeted campaigns, and measuring performance. Marketing teams are stretched thin, often juggling multiple platforms while trying to maintain brand consistency across channels. 

The result? Valuable customer insights go unused, campaigns lack personalization, and loyalty programs fail to deliver the ROI they should.

At Checkmate, we've reimagined what a loyalty and marketing solution can be. Instead of simply providing another set of tools, we've developed an industry-first approach that combines enterprise-grade technology with dedicated agency expertise – all in a single package.

Beyond Software: Your Full-Service Marketing Partner

What sets Checkmate apart isn't just our technology – it's the dedicated team of marketing experts who become an extension of your brand. Brands get a dedicated account manager who understands your business goals and handles everything from strategy to execution. This partnership typically saves brands over 10 hours per week on campaign planning, design, launches, and performance tracking.

Checkmates loyalty and marketing agency blueprint

Your account manager doesn't just launch campaigns; they provide regular updates with actionable insights on performance. They constantly analyze data, identify opportunities, and optimize strategies to drive better results. This ongoing brand advocacy ensures you're always moving toward your business objectives, whether that's increasing visit frequency, boosting average check size, or improving customer retention.

Powerful Technology Meets Strategic Expertise

Our solution provides all the tools needed to execute sophisticated loyalty and marketing programs. From customizable points-based programs to spend-based rewards with bonus periods, you have the flexibility to create experiences that resonate with your customers.

The results speak for themselves: brands using our solution have seen: 

  • 92% customer retention rates
  • 86% repeat purchase rates
  • ROIs of up to 44:1

Marketing That Drives Real Results

Modern restaurant marketing requires more than batch-and-blast email campaigns. Our platform enables sophisticated, data-driven marketing through:

  • AI-assisted content creation and advanced segmentation
  • Automated journeys for rewards, reminders, birthdays, and re-engagement
  • Targeting based on loyalty status, ordering behavior, and spending patterns

But having these capabilities isn't enough – knowing how to use them effectively is what matters. That's where our agency expertise becomes invaluable. Your dedicated team handles the heavy lifting, from campaign strategy and design to performance analysis and optimization.

A Unified Approach To Customer Engagement

We understand the complexity of managing multiple customer touchpoints. Our platform creates a seamless experience across email, loyalty, mobile, and in-store channels. Enhanced guest profiles provide a complete view of customer behavior, while comprehensive analytics help track performance across all channels in a single dashboard.

Built For Scale

As an enterprise solution, we've built our platform to handle the demands of high-volume restaurant operations. Native integration with major POS systems, including Toast, ensures reliable performance and accurate data flow. Regular platform updates, comprehensive technical support, and professional implementation services give you peace of mind to focus on running your business.

Transform Your Loyalty And Marketing Impact

Today’s enterprise restaurants need a strategic partner who can help maximize their potential. Checkmate's unique combination of technology and expertise gives your brand everything needed to create compelling experiences that drive real business growth.

Our agency-led approach has helped brands increase monthly sales while significantly reducing the internal resources needed to manage their loyalty and marketing programs.

Ready to see how our approach can transform your loyalty and marketing programs?

Our team can set up a custom demo to show you how our solution can help achieve your goals.

Brett Spiegel
VP of Direct Ordering
With over ten years of experience, he has developed advanced digital ordering systems for brands of all sizes. Brett co-founded Koala, the pioneering UX-as-a-Service digital ordering platform specifically designed for restaurants. Following the sale of Koala, he joined Checkmate, where he now focuses on creating and enhancing direct ordering solutions, including web and app platforms, kiosks, catering services, loyalty programs, and marketing tools.

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